Has your SEO told you there are a bunch of errors called "404 errors" on your website that you need to fix? Here's an overview of what the heck a 404 error is, why you should care for SEO, and how to fix them using a WordPress website.
Also, understand how to keep track of errors for free.
The instructions below are a great set of notes to supplement the video above. These notes are not nearly as detailed as the video. Watch the video, then hang on to the notes below for future reference.
Goal: Fix all of your important 404 errors with proper 301 redirects.
Implementation: If you have access to the site, set up 301 redirects and you're done.
Recommendations: If you have access to the site (common for larger businesses), make a spreadsheet or PDF to send to your developers to fix the errors. Our spreadsheet MUST include recommendations on the URL they should redirect to!!! Make it easy to follow.
2 Ways to View 404 Errors
Review in RavenTools —> Site Auditor —> Visibility
Review in GSC —> Crawl —> Crawl Errors
Shows corresponding hyperlinks followed to get to it.
Prioritizes according to what Google determines to be most important errors.
Export straight to a new Google spreadsheet.
Raven allows you to export to CSV/XLS format and provides extra information about each URL. Raven also sometimes reports on URLs that GSC has not found.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.