Fix 404 Errors on Your Website

August 15, 2017

Has your SEO told you there are a bunch of errors called "404 errors" on your website that you need to fix? Here's an overview of what the heck a 404 error is, why you should care for SEO, and how to fix them using a WordPress website.

Also, understand how to keep track of errors for free.

The instructions below are a great set of notes to supplement the video above. These notes are not nearly as detailed as the video. Watch the video, then hang on to the notes below for future reference.

Goal: Fix all of your important 404 errors with proper 301 redirects.

  • Implementation: If you have access to the site, set up 301 redirects and you're done.
  • Recommendations: If you have access to the site (common for larger businesses), make a spreadsheet or PDF to send to your developers to fix the errors. Our spreadsheet MUST include recommendations on the URL they should redirect to!!! Make it easy to follow.

2 Ways to View 404 Errors

  1. Review in RavenTools —> Site Auditor —> Visibility
  2. Review in GSC —> Crawl —> Crawl Errors

Why GSC?

  • Shows corresponding hyperlinks followed to get to it.
  • Prioritizes according to what Google determines to be most important errors.
  • Export straight to a new Google spreadsheet.

Raven allows you to export to CSV/XLS format and provides extra information about each URL. Raven also sometimes reports on URLs that GSC has not found.

Next Steps: Implementation

    1. WordPress 301 Redirect Plugin: Add redirects there.
    2. TEST each redirect.
    3. If using GSC, mark as fixed.

    Next Steps: Recommendations

      1. Create Google Spreadsheet with your 404 errors URL list.
      2. Make a 2nd column for the recommended URL each error should redirect to, add the URL to each.
      3. Check and test your URLs when done.

Lauren L Perfors President

Small business WordPress web developer with over 10 years digital marketing experience, specializing in SEO.
Share this post

Share this post

Read Next

What to Look for in a Web Design Agency

What should you look for when hiring a web design and development agency? Well, I could hire a copywriter to write this post,...
Read More

Do you need a Cookie Policy?

Recently, when you visit a website, do you see pop-ups at the bottom of your phone or desktop talking about cookies? Have you...
Read More

Building Your New Website with Jollity

You have just signed on with Jollity to build your brand new custom website. Now what? Well you don’t need to worry about...
Read More


of consumer research starts online.
Your website is your most visible asset. It generates the greatest ROI.
Let’s chat about how your website can work as hard as you do for your small business.
Privacy Policy | Terms of Service

© Jollity 2019-2029

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram