What we mean when we say ‘SEO Fundamentals’

SEO is a big deal when it comes to making sure your website gets found online. At Jollity, we handle the essential SEO setup as part of our website development process, making sure your site is search engine friendly from the start. But when it comes to advanced strategies and ongoing SEO management, we recommend bringing in the pros at a full-service SEO agency. Here’s a breakdown of what we do and when it’s time to call in an SEO specialist.

What We Cover — The SEO Fundamentals

We take care of the foundational SEO work so that your website has a strong start. Here’s how we help.

Sitemap & URL Structure

Before we even start building, we finalize your sitemap and plan out page URLs in a way that makes sense for both users and search engines. A well-organized site helps search engines understand your content better and improves your ranking potential.

Meta Data & Keywords

We integrate key SEO elements like Open Graph Data and meta tags using plugins like Yoast SEO (or your preferred tool). This includes:

• Setting up default images and descriptions for social sharing
• Adding meta descriptions and titles for key pages
• Providing basic keyword recommendations to help boost visibility

Redirect Planning & Implementation

If you’re launching a new website, you don’t want to lose all the SEO value from your old pages. We make sure search engines and visitors land on the right pages with the right redirects in-place.

• Mapping Redirects: We review all your existing URLs and plan out which ones need to be redirected to maintain SEO equity.
• Setting Up & Testing Redirects: Before launch, we collect a master list of redirects and get them configured so they’re ready to go at launch. 
• Implementing & Monitoring Redirects: At launch, these redirects go into place on the live site, we complete additional testing to make sure they continue to work as expected, and we monitor everything for 30 days post-launch to catch any issues.

Extra SEO Goodies We Include

While we don’t do deep-dive SEO, we go the extra mile to make sure your site is set up for success.

• Speed & Performance Optimization: Faster pages mean better rankings and happier visitors, so we use tools to enhance load times.
• Search Engine Indexing & Sitemap Submission: When your site goes live, we make sure it’s set to ‘index’, review the XML sitemap, and submit it to Google Search Console.
• Google Analytics & Tracking Setup: We install GA4 via Google Tag Manager so you can track visitor data and performance.
• Structured Data & Schema: Beyond standard metadata and keywords, this ensures search engines understand the hierarchy of your site content (like appropriately implemented heading tags, and whether a post type is a ‘blog’ or an ‘event’). 
• Canonical URL Checks: We confirm Google is indexing the right versions of your pages so there’s no confusion.

When to Call in an SEO Specialist

If you’re looking for ongoing SEO strategy, deep keyword research, content marketing, or in-depth analytics, that’s where an SEO agency comes in. We work with some fantastic SEO partners and would be happy to introduce you!

Not sure what you need? Just ask! We’re here to help you get the best support for your website, whether it’s something we handle or something that’s a better fit for one of our industry experts.

Get in touch today!