e-Commerce Website Design for High-End, Curated Outdoor Living
Creative Living is known for its exceptional outdoor furniture and custom design services, but their previous website failed to showcase their full range of offerings effectively. Jollity redesigned their e-commerce platform to highlight both their furniture collections and their expert design services. The new site balances aesthetic appeal with practical functionality, making it easy for customers to explore products, learn about showroom locations, and engage with the brand in a meaningful way.
Project Details
Overview
Our approach focused on enhancing user experience while maintaining a sleek, modern design that reflects Creative Living’s expertise. We streamlined the homepage and navigation, incorporated showroom details in key areas, and implemented advanced search filters to simplify online shopping. Additionally, we developed custom e-commerce functionality, allowing the company to control which products can be purchased online.
Intuitive Navigation & Smart Filtering
To ensure a smooth shopping experience, we designed a menu structure that makes it easy to browse both furniture collections and design services. Each overarching collection page includes a search function and custom filters, allowing customers to quickly find exactly what they need. This organization enhances the online shopping experience, reducing frustration and making product discovery effortless.
Showroom Visibility & Mobile Optimization
Because Creative Living operates two warehouse showrooms, driving in-person visits was a key priority. We strategically placed showroom information throughout the site, ensuring it remains highly visible to visitors. Additionally, the website is fully optimized for mobile devices, making it easy for customers to browse products, access design services, and locate showrooms on the go.
Flexible E-Commerce Solutions
Creative Living needed the ability to display all their products online but wanted flexibility in deciding which items could be purchased directly through the site. We built a custom e-commerce system that allows them to manage product availability with ease. This solution gives them full control over their sales strategy while maintaining a polished and user-friendly shopping experience.
Outcomes
The new website successfully elevates Creative Living’s online presence, making their design services and product offerings more accessible than ever. With a seamless shopping experience, clear showroom visibility, and custom e-commerce functionality, the site not only showcases their expertise but also drives engagement and sales.
