Promotional Website for A New Book on Financial Market Perils

Jollity collaborated with the authors of The Rise of Carry—Tim Lee, Jamie Lee, and Kevin Coldiron—to build a website that amplifies their book’s urgent message about financial market volatility. The website serves as both a showcase and a resource, offering visitors a glimpse into the book’s core themes through compelling visuals, expert testimonials, and an engaging video trailer. By balancing striking design with informative content, we created a site that elevates the book’s visibility and credibility within the financial sector.

Project Details

Company

Kevin Coldiron

Launched

October 2020

Industry

Finance

Overview

To bring this project to life, we designed a website that seamlessly blends simplicity with impact. The site introduces readers to the complex concept of carry trading while maintaining an accessible, engaging experience. Key features—including a captivating video and endorsements from industry experts—help convey the book’s cautionary message. By structuring the site to highlight both the book and its authors, we provided a platform that informs, intrigues, and drives interest in their research.

Designing a Captivating Showcase

The website was built as a sleek platform to serve as a sneak peek into the book’s compelling insights. We prioritized simplicity and visual impact, ensuring that visitors could quickly grasp the book’s core themes. The site features a gripping video trailer and powerful testimonials from financial experts, reinforcing the book’s authority in the industry.

Elevating Visibility & Credibility

Beyond just a digital presence, this website played a crucial role in amplifying the book’s visibility. By structuring the content around both the authors and their research, we created a space that not only informs but also compels readers to dive deeper into the material. The result? A highly effective platform that helped boost the book’s recognition and credibility within the financial sector.

jetCenters' enhanced mobile navigation as shown on iPhone

Outcomes

We’re proud to have collaborated on a project that brings important financial insights to a wider audience. The Rise of Carry serves as a crucial resource for understanding market risks, and this website ensures that its message reaches those who need it most. Check it out and prepare for the next financial crisis.

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