Promotional Website for A New Book on Financial Market Perils
Jollity collaborated with the authors of The Rise of Carry—Tim Lee, Jamie Lee, and Kevin Coldiron—to build a website that amplifies their book’s urgent message about financial market volatility. The website serves as both a showcase and a resource, offering visitors a glimpse into the book’s core themes through compelling visuals, expert testimonials, and an engaging video trailer. By balancing striking design with informative content, we created a site that elevates the book’s visibility and credibility within the financial sector.


Project Details
Overview
To bring this project to life, we designed a website that seamlessly blends simplicity with impact. The site introduces readers to the complex concept of carry trading while maintaining an accessible, engaging experience. Key features—including a captivating video and endorsements from industry experts—help convey the book’s cautionary message. By structuring the site to highlight both the book and its authors, we provided a platform that informs, intrigues, and drives interest in their research.
Designing a Captivating Showcase
The website was built as a sleek platform to serve as a sneak peek into the book’s compelling insights. We prioritized simplicity and visual impact, ensuring that visitors could quickly grasp the book’s core themes. The site features a gripping video trailer and powerful testimonials from financial experts, reinforcing the book’s authority in the industry.
Elevating Visibility & Credibility
Beyond just a digital presence, this website played a crucial role in amplifying the book’s visibility. By structuring the content around both the authors and their research, we created a space that not only informs but also compels readers to dive deeper into the material. The result? A highly effective platform that helped boost the book’s recognition and credibility within the financial sector.
Outcomes
We’re proud to have collaborated on a project that brings important financial insights to a wider audience. The Rise of Carry serves as a crucial resource for understanding market risks, and this website ensures that its message reaches those who need it most. Check it out and prepare for the next financial crisis.