The website project started with a thorough discovery process where Jollity surveyed and talked with 5 individual Project Equity departments. Why talk with everyone? Every department had valid, but different needs that needed to be addressed. This site is used by sales, client service, fundraisers, and more. And the site had to effectively speak to everyone.
The new site is easy to follow, clearly defines the company’s mission, and showcases their services, success stories, and team members.
Jollity’s designers created a custom look and feel for the site that was entirely unique to this client’s brand.
The best example of this visual storytelling is used to guide users through the ‘Services’ pages, as seen on the left.
As the user scrolls through the icons, they are shown what it would be like to go from initial consultation to being offered continued support after making the sale. This transparency eliminates guesswork for the user/potential client right away.
Jollity integrated the site with the company’s existing internal processes, including scheduling software, a CRM platform, and a data platform.
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