Oxbow Animal Health, a Campana Brand, was running a website on a dated CMS that was limiting their SEO capabilities and no longer serving their needs. We designed and developed a fully customized website with some very fun functionality.
They needed to display all of their products like an ecommerce website does, but in lieu of a checkout process they push visitors to their custom-built store locator. Oxbow's back-end allows them to add and edit store locations and products themselves.
The product catalog (what we titled the ecom hybrid solution) includes the ability to view products by category and filter by relevant animal, including category-level filters! Custom-filtered, auto-updating product feeds are pulled into each species page, too.
The Ingredient glossary, which we tied into their product catalog, allows avid small pet owners to learn more about every ingredient in any food product that holds their interest. Oxbow can add ingredients and tie them to products in their user-friendly back-end themselves. The ingredient glossary includes its own search function plus category filters for visitors to narrow down ingredients.
The store locator allows visitors to search and filter through domestic, international, and online-only vendors, then view the locations on a map or the online options in a well laid-out visual.
90%of consumer research starts online.