Promotional Website for A New Book on Financial Market Perils

Jollity collaborated with the authors of The Rise of Carry—Tim Lee, Jamie Lee, and Kevin Coldiron—to build a website that amplifies their book’s urgent message about financial market volatility. The website serves as both a showcase and a resource, offering visitors a glimpse into the book’s core themes through compelling visuals, expert testimonials, and an engaging video trailer. By balancing striking design with informative content, we created a site that elevates the book’s visibility and credibility within the financial sector.

The image shows a website layout on a laptop and mobile device, promoting the book titled The Rise of Carry. The website features a prominent image of the book cover, with red text that highlights the title. It includes a quote from an expert praising the book and mentions media outlets that have featured it, such as Risky Finance, Institutional Investor, and Bloomberg. The site encourages visitors to read and purchase the book, with call-to-action buttons to "Read Excerpt" and "Buy Now."
The image displays the website for "The Rise of Carry." The site is shown across three devices: a desktop, tablet, and smartphone. The desktop version highlights sections such as "Data" and "Research," providing access to various graphs and downloadable data related to carry trades. It also includes featured media from reputable sources like Bloomberg and Forbes. The tablet view shows information about the research and data, with quotes and an invitation to explore further. On the mobile device, the book cover for "The Rise of Carry" is displayed, with options to read a chapter or buy the book. The overall design uses a red and black color scheme, emphasizing financial and academic insights into the carry trade.
The image displays the text "THE RISE OF CARRY" in all capital letters. The font is simple and clean, with the letters evenly spaced. The design is minimalist, featuring only the text against a plain white background. This is likely the title or logo of a book or publication related to the topic of carry trading.

Project Details

The image shows an icon of two people inside a circular shape, symbolizing a team or collaboration.
Company

Kevin Coldiron

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Launched

October 2020

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Industry

Finance

Overview

To bring this project to life, we designed a website that seamlessly blends simplicity with impact. The site introduces readers to the complex concept of carry trading while maintaining an accessible, engaging experience. Key features—including a captivating video and endorsements from industry experts—help convey the book’s cautionary message. By structuring the site to highlight both the book and its authors, we provided a platform that informs, intrigues, and drives interest in their research.

Designing a Captivating Showcase

The website was built as a sleek platform to serve as a sneak peek into the book’s compelling insights. We prioritized simplicity and visual impact, ensuring that visitors could quickly grasp the book’s core themes. The site features a gripping video trailer and powerful testimonials from financial experts, reinforcing the book’s authority in the industry.

Elevating Visibility & Credibility

Beyond just a digital presence, this website played a crucial role in amplifying the book’s visibility. By structuring the content around both the authors and their research, we created a space that not only informs but also compels readers to dive deeper into the material. The result? A highly effective platform that helped boost the book’s recognition and credibility within the financial sector.

The image shows a smartphone frame with a black screen, depicting a generic phone design without any content displayed.

Outcomes

We’re proud to have collaborated on a project that brings important financial insights to a wider audience. The Rise of Carry serves as a crucial resource for understanding market risks, and this website ensures that its message reaches those who need it most. Check it out and prepare for the next financial crisis.

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