New Website Design for the Complete Service Salon and Medspa, Grand Salon
Grand Salon’s previous website suffered from an outdated design, security vulnerabilities, and a disorganized back-end that made updates cumbersome. With a vision to elevate their brand’s digital presence, Lead Designer Emily Fitzgerald introduced Grand Salon to the Jollity team. Together, we reimagined the website’s usability, aesthetics, and functionality, delivering a sleek, modern platform that enhances the user experience and drives more client appointments.
Project Details
Industry
Overview
Our primary goal was to create a website that seamlessly reflects Grand Salon’s stylish brand aura while ensuring effortless navigation. We focused on optimizing the site’s structure for better engagement, simplifying appointment scheduling, and giving the salon full control over updates. By combining back-end stability with front-end sophistication, the new website not only looks stunning but also functions as a powerful tool for business growth.
Showcasing Salon & MedSpa Services with Intentional Design
From the moment visitors land on the website, they are greeted with a clean, visually striking layout that highlights both Grand Salon’s hair and MedSpa services. The well-balanced white-space framing keeps the focus on services, driving click-through engagement and encouraging users to explore offerings. By decluttering the interface, we ensured that key content stands out, leading to a more intuitive and aesthetically pleasing experience.
Empowering Grand Salon with Editable Content
One of the salon’s top priorities was having the ability to independently update stylists, estheticians, blogs, and monthly promotions without relying on external support. To meet this need, we developed dynamic pages that are easily editable within a user-friendly back-end. Additionally, we provided a custom-built companion Guidebook with screencast tutorials, ensuring that Grand Salon’s team can confidently manage their content with ease.
A Harmonized Digital & Physical Brand Presence
The collaboration between Emily Fitzgerald and Jollity resulted in a website that perfectly mirrors Grand Salon’s brand sophistication. With a streamlined navigation menu featuring just five options, visitors can quickly find the information they need and schedule appointments in as few steps as possible. By reinforcing the salon’s sleek, modern aesthetic with a website that matches its physical space, we strengthened brand authority and improved user experience.
Outcomes
Grand Salon’s new website is more than just a redesign—it’s a refined digital experience that reflects their brand’s elegance, boosts engagement, and simplifies client interactions. By focusing on both back-end stability and front-end beauty, we’ve created a feature-rich platform that aligns with their vision and sets the stage for continued success.
