Landing Page Design for An Annual Event Supporting Small Business Owners

TARRA, a boutique coworking space in Denver, hosts an annual event called ‘Pathways to Growth’. This event is an intimate, high-impact conference for early-stage entrepreneurs and business owners. To support the event’s success, we built a modern, reusable landing page that centralizes all event content and provides a scalable solution for years to come.

The image shows a responsive webpage for the "2025 Pathways to Growth Business Summit," displayed across three devices: a desktop monitor, tablet, and smartphone. The website highlights the event's agenda, date, and details, inviting participants to an immersive day of business growth with expert insights and peer conversations. The agenda is detailed on the tablet view, while the smartphone features a FAQ section for additional event information. The overall design reflects a professional, clean layout with an emphasis on the summit's importance and interactive elements.
The image shows a laptop displaying a webpage for "Tarra," likely a coworking or event space. The page promotes an upcoming event with the call-to-action "SAVE YOUR SPOT!" and an option to "GET TICKETS." Below, there is a list of featured speakers, each with a photo, including individuals like Stephanie LaFlora, Tracy Grief, Tom May, and others, highlighted in a grid layout. The webpage has a dark blue and cream color scheme, with elegant typography for the speaker names.
The image features the logo of "TARRA" in black, with the brand name stylized in uppercase letters. The font is modern and minimalist, giving the logo a sleek and professional appearance. The ® symbol indicates that "TARRA" is a registered trademark.

Project Details

The image shows an icon of two people inside a circular shape, symbolizing a team or collaboration.
Company

Tarra

The image shows an icon of a rocket, typically symbolizing launch, progress, or an action related to starting something new or moving forward.
Launched

August 2023

Overview

Pathways to Growth is a custom-curated mini-conference designed for small business owners, solopreneurs, and founders navigating early growth. Featuring expert-led discussions, meaningful networking, and actionable insights, the event needed a digital hub to capture all relevant details in one place. Our goal was to design a landing page that included everything from ticket pricing and RSVPs to speakers, sponsors, FAQs, and a full agenda—while also being easy to update year after year.

Design That’s Both Functional and Beautiful

We created a clean, scrollable landing page that reflects the energy and professionalism of the TARRA brand. With a structure tailored to user flow, the page clearly communicates ticket types, event logistics, session highlights, and speaker information. It was important to strike a balance between visual appeal and organization, ensuring attendees get the full picture in just a few scrolls.

A Sustainable Tool for a Growing Event

Since Pathways to Growth is an annual event, TARRA needed a solution they could manage in-house. We designed the landing page with flexibility in mind, enabling the team to easily update content from one year to the next. The page has already been successfully reused, proving that a well-designed template can go a long way in supporting growth over time (not to mention return on investment).

The image shows two smartphones displaying the mobile navigation menu for "jetCenters of Colorado." The menu includes options like "Reservations," "Locations" (with three locations listed: Denver APA, Colorado Springs COS, and Fort Collins-Loveland FNL), "About," "Rewards," and "Employment." The "Contact Us" button is prominently featured at the bottom, with social media links below. The interface uses a dark background with gold accents for a sleek and professional appearance.

Outcomes

For TARRA, the Pathways to Growth landing page became more than just a landing page—it turned into a lasting resource. Purposefully designed and built for the long run, it continues to support their mission as well as their bottom line.

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