Landing Page Design for An Annual Event Supporting Small Business Owners
TARRA, a boutique coworking space in Denver, hosts an annual event called ‘Pathways to Growth’. This event is an intimate, high-impact conference for early-stage entrepreneurs and business owners. To support the event’s success, we built a modern, reusable landing page that centralizes all event content and provides a scalable solution for years to come.
Project Details
Overview
Pathways to Growth is a custom-curated mini-conference designed for small business owners, solopreneurs, and founders navigating early growth. Featuring expert-led discussions, meaningful networking, and actionable insights, the event needed a digital hub to capture all relevant details in one place. Our goal was to design a landing page that included everything from ticket pricing and RSVPs to speakers, sponsors, FAQs, and a full agenda—while also being easy to update year after year.
Design That’s Both Functional and Beautiful
We created a clean, scrollable landing page that reflects the energy and professionalism of the TARRA brand. With a structure tailored to user flow, the page clearly communicates ticket types, event logistics, session highlights, and speaker information. It was important to strike a balance between visual appeal and organization, ensuring attendees get the full picture in just a few scrolls.
A Sustainable Tool for a Growing Event
Since Pathways to Growth is an annual event, TARRA needed a solution they could manage in-house. We designed the landing page with flexibility in mind, enabling the team to easily update content from one year to the next. The page has already been successfully reused, proving that a well-designed template can go a long way in supporting growth over time (not to mention return on investment).
