Updated Navigation & User Flow for This Denver-based Boutique Coworking Space
As a long-standing client, TARRA turned to us once again to help refine and restructure their website as their business has evolved. With a strong brand foundation already in place, the challenge wasn’t a full redesign—it was about organizing years of content into a more intuitive, streamlined experience. By focusing on sitewide user experience improvements (UX), we established a straightforward path for new visitors that clearly communicates TARRA’s offerings and drives results.
Project Details
Overview
TARRA is a boutique coworking space based in Denver, offering thoughtfully designed workspaces, event venues, and a supportive community for modern professionals. Over the years, their site had become a patchwork of updates, making it difficult for prospects to understand the full scope of their services. As they rebranded and introduced new membership structures, we partnered with them to bring clarity and focus to the digital experience.
Refreshing the Homepage and Navigation
We began with a full homepage refresh, restructuring the content to highlight the four main user actions right from the start. A newly designed header and sectioned layout guided visitors toward key offerings with purpose. From there, we overhauled the site’s navigation. The old menu had grown cluttered and confusing, so we introduced a secondary top navigation to break up the content and group pages in a way that made sense for users exploring coworking, memberships, meeting rooms, and more.
Reworking Key Pages
Once the site structure was refined, we moved into revamping TARRA’s core service pages, giving new life to content around memberships, event spaces, meeting rooms, private offices, and team information. Each page was rewritten and reorganized to support a more focused UX, helping users quickly understand offerings and value without getting lost in the details.
