Our Work

Creating A Custom Website To Uphold Project Equity’s Mission

Project Equity is a nonprofit organization that helps business owners understand the benefits of transitioning to employee ownership. Clients learn how to properly value their business, engage with employees, boost productivity and profit margins, and aid in the local economy.

project-equity.org/

Involved Discovery

The website project started with a thorough discovery process where Jollity surveyed and talked with 5 individual Project Equity departments. Why talk with everyone? Every department had valid, but different needs that needed to be addressed. This site is used by sales, client service, fundraisers, and more. And the site had to effectively speak to everyone.

From Cluttered To Concise

The new site is easy to follow, clearly defines the company’s mission, and showcases their services, success stories, and team members.

An Eye For Design

Jollity’s designers created a custom look and feel for the site that was entirely unique to this client’s brand.

The best example of this visual storytelling is used to guide users through the ‘Services’ pages, as seen on the left.
As the user scrolls through the icons, they are shown what it would be like to go from initial consultation to being offered continued support after making the sale. This transparency eliminates guesswork for the user/potential client right away.

Seamless Integration

Jollity integrated the site with the company’s existing internal processes, including scheduling software, a CRM platform, and a data platform.

Summary

The Jollity team has showcased our dedication to ensuring continued success for our clients by delivering a website that went above and beyond. Project Equity now has a site that is fully custom, clearly outlines its mission and services, and drives users to discover the power of employee ownership.